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case studies

Client Case Studies

Please email us to request a copy of any client case study.

Tech Industry

TopPatch - Cyber Security Firm - Case study details the strategy and approach that led to news stories with CBS News, Nightly Business Report, VentureBeat, CNN, Channel 11 in NYC and others.

Weepo - This was a branding campaign for a boot-strapped startup. Our coverage helped the company raise more than $1 million following our publicity campaign that featured stories with Time Out New York, Channel 11, Sports Illustrated, New York Post, Metro New York and others.

PlentyOfFish - This was a rebranding media campaign for what was the largest dating app at the time. Our media coverage secured stories and TV segments with The Today Show, Time Magazine, Business Insider, Cosmo Magazine and others. Following our 2-year media and branding campaign, Match Group - a subsidiary of IAC - bought the company for $575 million.

MDAcne - This targeted media campaign introduced the mobile app to women and teens.


Healthcare/Health Tech

Noom - This was a B2B and B2C campaign that secured stories with targeted trades and national media outlets.

Columbia University Medical Center - This media campaign focused around the Orthopaedics Department, which was frequently overlooked by their internal PR team. Our coverage led to a Sunday New York Times feature on their director.

Burke Rehabilitation Center - This was a targeted campaign that introduced specific services to targeted consumers.

FindYourTrainer.com - This startup was only a few months old when we launched their media campaign. Our coverage led to TV segments with FOX 5, PIX11 News, Metro New York, Urban Daddy, Self Magazine, Well & Good Magazine and others.

Medicaid Advisory Group - This B2B and B2C media campaign secured stories with US News & World Report, CBS, ABC, PIX11 News, Metro New York, New York Post and others.


Financial & Service Sector

Hedge Fund Client
We launched a media and branding campaign for this startup. This case study outlines the approach we took, which led to stories with Institutional Investor Magazine, CNN International, Bloomberg and the Washington Post.
Private Equity Client
This case study outlines the branding and media strategy we took to position this PE fund in targeted local news markets. Our coverage included a front page story in the Sunday New York Post Business Section.
FinTech Client
This media campaign introduced a fintech banking service to targeted fintech outleets.
Sadis & Goldberg Law Firm - This media campaign promoted the financial services division and targeted fund managers. Our media campaign led to multiple segments with CNBC, FOX Business, New York Post and others.
Blue River Partners Compliance Firm - This targeted B2B campaign secured stories for this compliance firm with the New York Post, Wall Street Lawyer, Fox Business and others.
NestSeekers International - This media campaign promoted an exclusive property that the firm was on the verge of losing. Our media campaign secured local and international coverage for that property.
financial pr firms
Small Business Arbitration Center of New York - This was a branding and media campaign that introduced their services directly to business owners.
Law Office of Julio E. Portilla, P.C. - This media campaign positioned the boutique law firm on local TV and in local newspapers.


Nonprofits

Provident Loan Society of New York - This media campaign introduced their services to local consumers throughout the five boroughs of New York.
VAREP - This client case study details how we positioned the veterans nonprofit organization with targeted local TV and newspapers in Hawaii, Florida, California, Texas, Arizona, Washington, DC.


MACIAS PR White Pages

A Statistical Look at the Benefits of Financial PR for Private Equity and Hedge Funds (please request paper via email)
How Private Equity & Investment Funds Can Engage New Investors in the Post-JOBS Act Economy (please request paper via email)